ask questionsAfter changing the domain, SEO rankings and traffic have plummeted. What should I do? 😱

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Updated December 1 at 4:16 PM

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Oh no! Oh no, omg!! 😱 I run a website selling shoes (Zhang Linghe's signature styles), but I realized my WordPress domain name wasn't very memorable. I decided to switch domains (originally aiming to make the brand look more professional and easier to remember), then set up 301 redirects to ensure all pages redirect correctly.

But then the problem hit?! A few days later, I noticed the website's SEO rankings plummeted, and traffic dropped significantly. It felt like the entire site had fallen into a black hole. 😭 How could this happen...

I didn't do anything wrong—except change the domain name. Everything else was set up perfectly. My website had solid traffic and rankings before. Why did this happen? How do I get my rankings and traffic back? The sky is falling!

Online Help Needed, Experts!! (P.S.: Zhang Linghe's exclusive autograph as a thank-you gift 🤞🤞)

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- Zhang1
  So that's how it is.
  December 2, 1:47 PMreturn (to a previous condition)
  report (malefactors to the police)
- set off firecrackers for the Chinese New Year1
  I often forget where I am.
  December 1, 5:42 PMreturn (to a previous condition)
  report (malefactors to the police)
- brightening up one's eyes and showing off one's color0
  December 1, 5:27 PMreturn (to a previous condition)
  report (malefactors to the police)
- That's strange.1
  Unbeatable, bro!
  December 1, 5:22 PMreturn (to a previous condition)
  report (malefactors to the police)
- Hu Yifei0
  Don't panic—it's common for rankings and traffic to drop after changing domains. Most cases aren't penalties but rather incomplete migrations. Focus on checking these three points: 1) Did you implement 1:1 301 redirects from the old domain to the new one? (Avoid redirecting everything to the homepage, and never use 302 redirects.) 2) Did you complete an "Address Change" in Google Search Console and submit the new domain's sitemap? 3) Ensure the new site isn't mistakenly blocked by noindex directives or robots.txt. Typical recovery takes 2–8 weeks. If rankings haven't improved after 4 weeks, issues with 301 redirects or canonical tags are usually the cause.
  December 1, 5:12 PMreturn (to a previous condition)
  report (malefactors to the police)
- - vajra fart4
    Are you for real?
    December 1, 17:24@Hu Yifeireturn (to a previous condition)
    report (malefactors to the police)