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Now definitely still do SEO, just play changed.
Previously rely on heaps of content, heaps of keywords can have traffic, and now pay more attention to the quality of content + brand trust + user experience.
In addition to relying solely on SEO is actually more and more difficult, a lot of good basically SEO + social media + content marketing + private domain conversion to do together.
SEO is still a long-term customer acquisition channel, but can no longer be taken as the only channel.