A Complete Guide to Using Moz Tools to Query Your Site's DA Weighting

Doing English website, external link analysis orContent OptimizationYou may often hear the term "DA score". Its full name is Domain AuthorityThe "Web Authority Score" is a measure of a website's authority that Moz has introduced and is scored out of 100 points. The higher the score, the more the site is recognized in theInternet search engineThe more "reliable" it is in your eyes, the better your chances of being featured and recommended.

So how do you check your DA score? The most official and direct way is to use Moz's own tools. Today's article will take you step-by-step through how to check DA with Moz tools, and how to use them in practice.SEOHow should this score be viewed in operations.

I. What is a DA score?

DA is a domain-level score calculated by Moz based on dozens of dimensions (e.g., link quality, domain history, page structure, etc.). It is not an indicator provided by Google, but it is widely used in English SEO circles as a criterion for determining whether a website has "weight".

• DA 1-20: new stations, small stations.weightspoor foundation
• DA 21-50: Stable content, a certain accumulation of external links
• DA 51 or more: Mainstream media, long-running large sites or industry sites

Note: It evaluates the "domain as a whole", not a specific page.

II. How can I use the Moz tool to query DA scores?

Moz provides multiple entry points to query DA values, the following are the most common and convenient:

1. Use the free DA Checker tool on the official Moz website.

1. Open the URL:
   https://moz.com/domain-analysis
2. Enter the URL you want to query, such as www.example.com
3. Click on the "Check DA" button.
4. The page displays information about the domain's DA score, number of outgoing links, primary link sources, etc.

Pros: No need to log in, clear page, suitable for temporary use
Drawbacks: You can only check for free a few times a day, and the number of times is limited

2. Install the MozBar browser plug-in (Chrome recommended)

MozBar is a browser tool provided by Moz that displays the DA value of the current page or domain directly when you visit a web page.

Usage:

• Search for "MozBar" in the Chrome App Store to install the plugin

• Sign up for a free Moz account and login
• MozBar is displayed in the toolbar of your browser when you visit any website:
  • DA (Domain Authority)
  • PA (Page Authority)
  • Number of links
  • Whether dofollow / nofollow

Pros: Convenient and intuitive for quick judgments when browsing the web
Drawbacks: Free version has limited functionality, some detailed data need to be upgraded Pro

3. Using Moz Pro (optional for advanced users)

Moz Pro is a paid version that allows you to batch query multiple website DAs, analyze backlink sources, keyword performance, and more.

Who is it for?

• SEO practitioners running multiple sites
• External Link Sourcing Team
• Teams that do market research or competitive product analysis

Not cheap, but feature rich. If you only check DA occasionally, the free tool is sufficient.

Third, what should I look for after querying DA?

The DA score itself is only a reference and is not recommended to be looked at in isolation. Look beyond the DA to determine if a site is of quality:

• external chain of command (finance)Is it natural, is ithigher quality
• Is the content continuously updated with or withoutoriginality
• Is the page structure clear and easy toingest
• Is the station authentichave traffic flow(can be combined with data from Similarweb, Ahrefs, etc.)

For example, if both sites have a DA of 30, but one has 5,000 visitors per day and the other has almost no updates and no visits, you should choose the former to work with.

IV. Practical recommendations

• When looking for external link resourcesThe recommendation is to use DA 20 or higher as the base threshold.
• Filtering Friendly Link Exchange ObjectsPrioritize DA and content relevance when
• When analyzing competitors, combined with DA, keyword volume andpage layoutLook together to see the difference

summarize

Moz's DA score is not an official ranking metric, but it is in the SEO It's still very informative in the real world. With Moz's website, the MozBar plugin, or Moz Pro, you can easily find out what your target site'sweightsPerformance.

After checking the data, it's more important to learn to interpret it: is the station active? Does the content match? Is the link quality reliable? Only read these, the data is really useful.

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