Yoast SEO Redirection Feature Tutorial (Premium Edition)

Your PageURLmodification, content merger or deletion, if not done redirection, users will encounter 404 error when visiting the old link, not only affect the user experience, but also lead to theSEOWeight Loss. Yoast SEO Premium offers "Redirection Manager" Features that can help you easily set up and manage all kinds of redirects to keep your website structure healthy and stable.

1. What is redirection? Why is it important for SEO?

1.1 Definition of redirection

redirects(Redirect) is the process of automatically directing a user visiting one URL to another, common types include:

301 Permanent Redirect
Tell search engines and users that the page is permanently relocated to the new address, almost 100% passes the original page SEO weight.
302 Temporary redirection
Pages are temporarily migrated and search engines retain the old URLs for indexing.
410 Gone
Tell the search engines that the page has been permanently deleted and to move it its out of the index.

1.2 The Importance of Redirects for SEO

Maintaining Page Weight Transfer

301 RedirectIt is possible to pass on the value of external links and SEO rankings accumulated on old pages to new pages to avoid ranking losses.

Avoid 404 pages affecting user experience

If a user accesses a page that has been deleted404 errorIt will increase the bounce rate and affect website trust.

Maintaining structural stability of the website

Through the reasonable setting of redirection, to maintain a clear website structure, easy to search engine crawling and indexing.

2. Overview of Yoast SEO Premium's redirection features

The free version of Yoast SEO does not include the redirection feature, only the Premium version offers "Redirect Manager", core features include:

Support for 301, 302, 307, 410, 451 and other redirect types
Regular expression matching can be performed on URLs to achieve bulk redirection
Automatically detects 404 error pages and suggests redirection settings
Integration into article deletion operations, you can directly set the redirection target when deleting pages

This replaces standalone plugins such as Redirection and can be used directly in the Yoast SEO The backend is managed to avoid plugin conflicts.

3. How to set up redirects with Yoast SEO

3.1 Enable Yoast SEO Premium redirection feature

Install and activate Yoast SEO Premium
go into WordPress Backend > Yoast SEO > Redirects

Enter the redirection management interface

3.2 Adding new redirects

strike (on the keyboard) "Add Redirect"

exist "Old URL" Enter the old link that needs to be redirected
exist "New URL" Enter the target link (either internal or external)

Select the redirection type:
- 301 Moved Permanently(permanent redirection)
- 302 Found(Temporary redirection)
- 410 Content Deleted(Content deleted)
strike (on the keyboard) "Add Redirect" Save Settings

3.3 Setting redirection directly when deleting a page

When you're in WordPress When deleting a page or post, Yoast SEO Premium automatically pops up an alert box suggesting you:

Setting up redirects to related pages
Select 410 to delete the status code.

This avoids 404 errors after deleting pages and improves site SEO stability.

3.4 Bulk redirection using regular expressions (advanced)

If you are doing a large-scale URL restructuring, such as migrating all of your old categorized directories to the new path, you can use the "Regex Redirects"::

option Regex redirect

Enter a regular expression rule such as:^/old-category/(. *)

Set the target link to:/new-category/$1

In this way, all pages under /old-category/ will be redirected to the corresponding pages under /new-category/.

Note that regular expressions need to be used with care to ensure that the rules are correct to avoid circular redirection.

4. Yoast SEO Redirection Best Practices

Try to use 301 redirects, to ensure the complete transfer of SEO weight
Avoid too many jump chains(Redirect Chain), to keep the redirection paths simple
Regularly check for 404 errorsThe redirection is set in a timely manner.
Select 410 when deleting a pageThe most important thing you can do is to get the search engines to remove worthless pages as quickly as possible.

summarize

Yoast SEO Premium's redirection feature for WordPress Users are provided with a stable, efficient and easy-to-use solution that can help you:

Maintenance of website structure
Retain on-page SEO value
Improving the user experience

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