Stop operating blindly! Teach you to use UserFeedback + GA to read user behavior!

Your site has user feedback that provides a subjective experience, and theGoogle Analytics Objective data can be presented. If the two are combined, you can start from the "what users think" and "what users do", a comprehensive understanding of visitor behavior. In this article, we will introduce in detail how to put UserFeedback plug-in (software component) together with Google Analytics Integration to help you efficiently analyze user behavior and optimize your website.

I. Why combine the two?

1. Dual view is more comprehensive
   • UserFeedback collects subjective user opinions (satisfaction, suggestions, pain points).
   • Google Analytics Presented is user behavior data (dwell time, bounce rate, conversion path).
     The combination of the two avoids the one-sidedness of single data.
2. Discovering Hidden Problems
   • If GA data shows that a page has a high bounce rate, combined with user feedback, you can quickly pinpoint whether it's "slow loading" or "irrelevant content".
3. Optimize the conversion path
   • User feedback can reveal barriers to purchase, and GA data can quantify changes in conversion rates. Combined, optimization is more intuitive.

II. Preparatory work

Before integration, it needs to be ensured:

• Installed and enabled UserFeedback plug-in (software component)(This can be done in the WordPress backend).
• Configured Google Analytics (GA4), and successfully tracking website access data.
• Have GA administrator rights to create new events and view reports.

How to combine UserFeedback with Google Analytics?

1. Installation and connection

• Installation in the WordPress backend MonsterInsights plug-in and with the Google Analytics 4 (GA4) Account Connection.

• upgrade to Pro versionin order to enable Forms plug-inThe

2. Enabling the Forms plug-in

• go into Insights " AddonsFind MonsterInsights Forms plugin and click InstallThe

• after installationNo additional configuration requiredIt automatically recognizes and tracks all form plugins on the site (such as WPFormsThe first step in the process is to submit a form to the server (e.g., Formidable, Ninja Forms, etc.).

3. View the report in the WordPress backend

• leave for MonsterInsights " Reports " Forms, can be viewed:

• Each form's Showings, Submissions, Conversions
• check or refer to Traffic Sources / Campaigns Segmented Conversion Performance

4. Deeper exploration in GA4

• Form submission in GA4 starts with Event record in the form of a record that can be labeled as Key events (Conversion)The

• go into Explore Create customized reports:
  • newly built Blank Exploration ReportThe
  • Import dimensions: campaign name, form ID, session source/medium, page + query string, new/created user, etc.
  • Import metrics: Event count.
  • commander-in-chief (military) Form ID, session source/medium drag classifier for objects in rows such as wordsreplacing event count drag (be) worthThe
  • Add filter: event name = form_submit (MonsterInsights Forms (automatically generated event name).

• In this way you can analyzeDetailed data on form conversion source, submission page, user type, etc.The

IV. Application Scenarios for Combined Analysis

1. Optimize content quality
   • If a blog has a high bounce rate and the feedback says "not enough detail", it means it needs more depth or restructuring.
2. Improvements to product pages
   • GA shows a high rate of cart abandonment, and feedback focuses on "complicated checkout process", then the checkout experience should be optimized.
3. Enhancing the user experience
   • Performance issues can be identified when user feedback states that "the page loads slowly" and GA data confirms that the average dwell time on the page is too short.
4. Measuring the effectiveness of the revamp
   • Before and after the revamp, combine the GA conversion rate with user feedback and satisfaction to evaluate whether the optimization is effective.

V. Practical tips

• Regular export of data: Export GA data and UserFeedback results to Excel or Data Studio for visual comparison.
• Setting up email alerts: Automatically send out emails to alert operations staff when negative feedback exceeds a certain percentage.
• niche: Utilize GA's audience characteristics (device, region, source channel) in conjunction with feedback results to locate differences in the needs of different user groups.
• Avoiding information overload: Don't make the form too complicated, just keep it to 1-3 questions for easy analysis and comparison.

VI. Summary

UserFeedback tells you the user what sb. is thinkingGoogle Analytics tells you what your users are doing. gestionThe two work together, you can find hidden problems, but also use data to verify the effect of optimization. For webmasters who want to improve conversion rates and optimize user experience, this is an efficient and low-cost optimization path.

If you haven't tried this integration yet, take action now and take your website to the next level with the dual power of user voice and data analytics!

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