What is Ahrefs URL Rating (UR)? An article to show you the relationship between single page weights and SEO

underway SEO OptimizationThere are two important metrics that you often hear about when it comes to Ahrefs:Domain Rating (DR) respond in singing URL Rating (UR). Many webmasters and newbies wonder what the difference is between these two metrics. What do they mean for website optimization? This article will take you to a comprehensive understanding of the definition of UR, the logic of calculation, the background of the change and the practical application, so that you can better use this tool for on-page optimization.

I. Difference between UR and DR

1. Domain Rating (DR)
   • Represents the backlink profile of the entire domain.
   • The measure is the combined authority of the entire site at the outbound level.
2. URL Rating (UR)
   • For individual pages, measure the number and quality of backlinks to that page.
   • A more granular reflection of the competitiveness of a particular page in SEO.

Example:

• Bestbuy.com The overall DR is high, but its homepage UR doesn't stand out as much because most of the outbound links will point to specific shopping pages.

• Google.com The situation is different in that almost all outbound links point to its home page, so UR is essentially the same as DR.

reach a verdict: DR is the macro domain authority, while UR is the micro page weight.

Calculation logic of UR

Ahrefs explicitly states that the UR calculation is based on the The principle of Google PageRankThe

• Google's exact formula is not publicly available, but Ahrefs' algorithm is highly correlated with it.
• The higher the UR score, the more and better the backlinks to the page, and the higher the SEO ranking potential.
• Ahrefs It's official: UR is highly correlated with Google's ranking results and can be used as an important reference to measure the strength of single-page SEO.

Therefore, UR is a very intuitive metric when trying to assess whether a page can compete on a specific keyword.

III. Changes in the new version of the UR

Note that Ahrefs adjusted the way URs are calculated a while ago.

• Older UR: Using the original algorithm, it has been taken offline completely.

• New UR: Updated calculation logic to better match Google ranking trends.

This means that the URs seen in Ahrefs may be different than before. As a webmaster or marketer, you need to go with the latest algorithm to avoid misjudgment due to data fallout.

IV. Analysis of actual cases

1. BestBuy Home
   • DR still remains high, but UR doesn't stand out.
   • It means that most of the outbound links are not pointing to the home page, but to specific shopping pages.

2. PS5 product page
   • DR: Still 89 (high authority across the board).
   • UR: Only 5, fewer backlinks.
   • These types of pages can only gain a ranking advantage for low-difficulty keywords, making it difficult to take a position for highly competitive terms.

3. Differences between WWW and non-WWW
   • Ahrefs distinguishes between www.bestbuy.com respond in singing bestbuy.comThe
   • The URs of the two may be different, indicating that search engines will treat them as two different pages.
   • suggestion: Maintain uniformity of use to avoid weight being dispersed.

V. Value of UR applications

The value of UR is reflected in the following areas:

• Determine the strength of single-page links: UR can quickly reflect a page's SEO WeightThe
• Keyword Layout: Pages with a high UR can compete for difficult keywords, while pages with a low UR are better suited for long-tail terms.
• Comparison of weights within the site: UR can help webmasters visually compare the weight distribution of different pages (homepage, section pages, product pages) and optimize internal links.
• External Link Building Reference: If the UR of the core page is low, you can focus on increasing high-quality external links.

VI. Summary

Ahrefs URL Rating (UR) It is an important indicator to help webmasters and SEOs accurately assess the strength of the page. It can not only intuitively reflect the performance of a single page at the level of backlinks, but also assist us to develop a clearer direction of optimization.

• DR looks at the whole, UR looks at the details.The
• The new UR is closer to Google Rankinglogic (loanword), which should be used as a reference.
• In practiceThe use of UR and DR in conjunction allows for more comprehensive guidance of the SEO OptimizationWork.

When faced with a page ranking problems, you can first observe its UR, and then combined with the construction of external links and content optimization, often get a clearer breakthrough.

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