ask questionsHow to Avoid "Dead Links" on WordPress Websites Affecting SEO Rankings 🚫😔

Jiangnan brother do not need to panic, dead links this problem in the WordPress site is very common, on the SEO and experience will have an impact, but can be controlled 👍👍 I'm going to briefly break it down into a few key points: 1️⃣ How to find dead links? You are right to use Broken Link Checker, but pay attention to two things: - It is recommended to scan regularly, not just once - The plugin can only find existing dead links, but new ones will keep popping up! 👉 So it's a "long-term maintenance item", not a one-time task 😅 2️⃣ Redirects should always be 301 If it's: a pre-existing page, a URL with traffic/links. 👉 Use 301 to redirect to related content pages to preserve SEO weight (Redirection / Rank Math are fine) 3️⃣ worthless links, direct deletion Outdated links, abandoned internal pages, pure error URLs, this kind of do not need to be entangled, direct deletion or replacement, better than forcibly retained. 4️⃣ 404 page should be "able to pocket". Dead links are inevitable, but the experience can be controlled: - Customize 404 page - Give access to recommended articles / categories - Tell users "where else to go". This step is a plus for SEO 🙂 . 5️⃣ A perception correction (important) 👉 A few dead links don't directly bring down SEO, it's the real problem: - A lot of internal dead links - Important pages are 404 for a long time - Dead links are left unattended. As long as you are continuously cleaning up, Google is able to understand. I hope the above content can help you solve the problem. In addition, if it is a large site / old site, you can with GSC's "page → not found (404)" together, the efficiency will be higher.