Today image optimization is one of the key steps in ensuring a fast loading website and a good user experience. While using high-quality images can certainly enhance the visual appeal of your website, unoptimized images can often lead to slow loading pages, theImpact on SEO Rankingand user satisfaction. ByElementor Corporationdeveloped Image Optimizer Plugin that makes it easy to optimize all website images, improve website performance, and ensure that image loading speed is optimized.
This article will detail how to use the Image Optimizer plugin to help optimize all of the images on your website and provide some suggestions on the best settings.
What is the Image Optimizer plugin?
Image Optimizer is an image optimization plugin designed for WordPress websites to automate the processing of all images uploaded to the site. The plugin can significantly reduce the file size of images through efficient image compression technology, thus improving the loading speed and performance of your website. It supports compression of multiple image formats, batch optimization, automatic optimization of newly uploaded images, and provides advanced settings for users to personalize their configuration according to their needs.
![Image[1] - Perfectly Optimized Website Images: Improve Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424145445457-image.png)
How to Install and Configure the Image Optimizer Plugin
1. Installation and activation of plug-ins
The Image Optimizer plugin needs to be installed and activated in WordPress. Once installed, you will see in the left menu of the dashboard the Media option, click the Image Optimizer Go to the plugin configuration page.
![Image [2] - Perfectly optimized website images: Improve website performance with the Image Optimizer plugin from Elementor!](https://www.361sale.com/wp-content/uploads/2025/04/20250424145606546-image.png)
2. Connect to your account
Once the plugin is installed, you need to connect to an Image Optimizer account. Click the Connect button to log in to your account to connect.
![Image [3] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424145705974-image.png)
After a successful connection, you will see statistics about image optimization at the top of the dashboard, including the total size of the optimized images, the change in file size before and after optimization, the number of optimized and unoptimized images, and the remaining optimization credits.
![Image [4] - Perfectly optimized website images: Improve website performance with the Image Optimizer plugin from Elementor!](https://www.361sale.com/wp-content/uploads/2025/04/20250424145635154-image.png)
3. Batch optimize all images
On the Image Optimizer configuration page, you can select the Optimize All to batch optimize all uploaded images. This operation will be performed in the background and will not affect the normal use of the site. After the optimization process is complete, you can view the overall file size reduction.
![Image [5] - Perfectly optimized website images: Improve website performance with the Image Optimizer plugin by Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424145759589-image.png)
Main settings and optimization options
Image Optimizer offers several setting options that allow the user to personalize the configuration to ensure the best compression of images.
1. Compression level
Compression level Allows you to choose how much to compress the picture. Lower compression levels mean higher quality images but larger files, while higher compression levels mean smaller files but slightly lower quality. We recommend choosing lossy compression(lossy), which reduces file size while maintaining image quality.
![Image [6] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150212902-image.png)
2. Automatic optimization of newly uploaded images
start using Optimize newly uploaded images With this feature, all newly uploaded images will be automatically optimized without the need for manual action. This ensures that every new image on the site will remain optimized, reducing the subsequent optimization effort.
![Image [7] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150231213-image.png)
3. Adjustment of large-size images
In order to avoid uploading oversized images that affect the loading speed of the site, theResize large images function ensures that the maximum size of all uploaded images is controlled in the appropriate range. The default setting is 1920px, which is sufficient for most sites.
![Image [8] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150301525-image.png)
4. Clear EXIF metadata
EXIF data contains information about when and where the photo was taken, and while sometimes useful, it also increases the file size of the image. Enable Clear EXIF metadata function removes this information, thus further reducing the size of the image file.
![Image [9] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150631574-image.png)
5. Backup of original images
start using Backup original images After the function, the plugin will keep the unoptimized version of each image. If you need to restore the original image later, you can easily restore it.
![Image [10] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150617648-image.png)
6. Conversion to WebP or AVIF formats
WebP respond in singing AVIF Both are modern image formats that offer higher compression efficiency than traditional formats such as JPEG and PNG. Image Optimizer supports the conversion of images to these two formats, and we recommend using the AVIF format because it is a newer and more efficient image format that offers smaller file sizes and better image quality.
![Image [11] - Perfectly Optimized Website Images: Improve Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424150836710-image.png)
7. Select the size of the image to be optimized
WordPress automatically generates images in a variety of sizes, such as thumbnails, full-size, etc.File Optimization Setting allows to select which sizes of images need to be optimized. Since each size consumes one optimization credit, it is recommended to disable those image sizes that are not needed to save credits.
![Image [12] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424151125254-image.png)
Other useful functions
- Free Trial: Image Optimizer offers a free trial version that supports optimization of a certain number of images. You can use the trial to understand the features of the plugin and decide whether to upgrade to the premium plan.
- upgrade program: If you need more optimization points or higher optimization credits, you can click on the escalate (in intensity) button to select a suitable plan.
![Image [13] - Perfectly optimized website images: Improving website performance with the Image Optimizer plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424151407647-image.png)
View Optimization Results
After completing the image optimization, you can return to instrument panels View the total file size reduction.
![Image [14] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424151202223-image.png)
You can also go to the media library and click on any image to see its size change before and after optimization. If you need to restore the original image, you can do so here.
![Image [15] - Perfectly Optimized Website Images: Improving Website Performance with the Image Optimizer Plugin from Elementor](https://www.361sale.com/wp-content/uploads/2025/04/20250424151551304-image.png)
concluding remarks
With the Image Optimizer plugin, it's easy to optimize all the images on your website, dramatically improving your site's loading speed and performance. Whether it's automatedImage OptimizationThe plugin provides an extremely easy and efficient solution for batch processing. Through the reasonable configuration of the plug-in settings, you can ensure that every picture of the site can be in the quality of the premise of minimizing the file size, improve user experience and SEO rankings.
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