Still can't figure out natural keywords and natural traffic? Just read this Ahrefs tutorial!

exist SEO of the field, natural keywords and natural traffic are two basic but crucial concepts. With the help of Ahrefs A tool that gives you a complete picture of how your website is performing in Google's search results. In this article, we will explain in detail what Organic Keywords and Organic Traffic are, as well as their calculation and meaning in Ahrefs.

I. What is Organic Keyword?

1.1 Definitions

Organic Keyword (natural keyword) refers to a query that a user enters into a search engine and the website gets ranked in the search results for that term. In other words, it is the connection point between the user's search behavior and the web page.

📌 Example:
When a user searches for "backlink checker", the page for Ahrefs https://ahrefs.com/backlink-checker If you appear in the search results, then "backlink checker" is the natural keyword for that page.

1.2 Viewing Methods in Ahrefs

Accessible:

👉 Site Explorer > Overview
The site can be seen here at Google Internet company The total number of all keywords ranked in the top 100 searches.

1.3 SERP Ranking Display

Ahrefs supports viewing keywords in actual SERPs (search engine results pages), including page rank, whether they appear in featured summaries, knowledge panels, or other specialized modules.

II. Statistical description of natural keywords

2.1 Same keywords, different regions: counted only once

Even if a website ranks for the same keyword in multiple countries, it will still be counted as only one keyword in Ahrefs' "All locations" mode.

2.2 Normal results and SERP characteristics were included in the statistics.

Whether the page appears in normal search results or in SERP characteristics such as images and videos,FAQ blocks, Ahrefs counts them all by default.

2.3 Data not fully covered

Ahrefs' keyword database is large, but it still does not cover all search terms on Google. Therefore, some actual keywords may not appear in the report.

2.4 Time frequency affects keyword statistics

• Daily: includes only keywords for which the site ranked on that day (at 00:00 UTC)
• Weekly: Contains keywords that appeared between that Monday and Sunday
• Monthly: Contains keywords for which the site ranked throughout the month

📌 For example:
If you are looking at data for March and the current date is March 1, then the current statistics will only be for that day, March 1st.

Third, what is Organic Traffic (natural traffic)?

3.1 Definitions

Organic Traffic Indicates the number of visits to a website that result from users clicking on natural search results in Google. This data is provided by Ahrefs estimationGenerate.

3.2 Methodology for estimating Ahrefs

Ahrefs uses the following steps for traffic estimation:

1. Find all the keywords for which the site ranks in the top 100 search results
2. Estimated number of clicks the page will receive based on search volume, rankings and click-through rates for each keyword
3. Aggregate the clicks for all keywords, which is the overall natural traffic valuation

⚠️ Reminder:
This type of data is a systematic estimate and does not represent the actual number of visitors to the website. However, it is still very valuable in data comparison and trend analysis.

3.3 Time-frequency differences

• Daily: Estimated by rankings and hits on the day
• Weekly: Based on 7-day average data
• Monthly: Estimates based on daily averages for the whole month

IV. Frequently Asked Questions (FAQ)

Q1: Is the data from Ahrefs much different from Google Search Console?

This is because Ahrefs shows estimates, while Search Console shows the actual search clicks on the site. The former is used for reference, while the latter is the actual performance.

Q2: What is the reason for the difference between Ahrefs and Google Analytics?

Analytics shows omni-channel access data, including direct access, social media, advertising, etc.; Ahrefs only focuses on natural search engine access, the two statistical dimensions are completely different.

Q3: How is the click-through rate (CTR) calculated?

Ahrefs uses third-party research data on the average of different ranking positions ofclick through rate (CTR) (Internet)Estimation. For example, the CTR of the first ranked position is often higher than the second or third, so the traffic estimate for the front position is also higher.

V. Summary: master natural keywords and traffic data, good SEO analysis basis

• Organic Keyword Helps understand how users engage with the site through search
• Organic Traffic It is an important valuation basis for judging page presentation
• utilizationbywordRanking and traffic estimation to further analyze content coverage, identify growth opportunities, reference competitive trends, and provide a data base for subsequent optimization direction

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