Website not open? Use this trick to teach you to find out the "redirection error" culprit!

Have you encountered "This page contains too many redirects"? Especially after migrating, installing SSL certificates or modifying the URL structure, the redirection chain is prone to errors.Google Search Console(GSC for short) can help us quickly find and locate these problems, fix them in time, and restore normal website access and SEO performance.

First, redirection errors on the site what effect

Redirects are supposed to be designed to direct users and search engines to the correct page, but when configured incorrectly they can have serious consequences:

• The page is not accessible: A jump loop occurs and the browser prompts "This page contains too many redirects".
• gripperBudget waste: Googlebot crawls repeatedly between invalid hops, leading to inefficient indexing.
• ranking damage: Search engines may determine that the page is anomalous or duplicate, affecting SEO weight.
• Decline in user experience: The page fails to load after visitors jump multiple times, resulting in an increased bounce rate.

The first step to solving the problem once and for all is to utilize GSC's data for accurate troubleshooting.

Second, find the redirection error in Google Search Console

1. Opening the Page Index report

After logging in to GSC, select "Indexing > Pages" in the left menu. Here, Google will list all indexed and unindexed pages of the site.

2. Find the "excluded pages" section

Click on the "Excluded" tab and you will see the following common statuses:

• Redirect error
• Page with redirect
• flexible404Error (Soft 404)

Among them, "redirection errors" is the item we want to focus on. After clicking on this category, the system will display all abnormal URLs detected by Google.

3. View the specific error URL

Clicking on a specific URL entry opens a details panel:

• The GSC displays the time of the last capture.

• Reporting sources (e.g., sitemaps, external links, etc.).
• The HTTP status code returned by the page (usually 301, 302, 307, 308, etc.).
• and the jump path Googlebot takes when trying to access it.

With this information, you can clearly see which page jumps to where and what part of the process is the problem.

III. How to analyze and confirm redirect chains

It's not enough to know which page is in error, we need to determine the specifics of the redirect chain.

1. Use of the "Check Web Site" tool

Paste the problematic URL in the search box at the top of GSC and click "Check". In "Page Availability", if it shows "Redirect Detected" or "Page Unavailable", it means that the link has a loop or multi-level jump.

2. Detection of auxiliary tools

For a more visual view of the jump path, you can use:

• Redirect Path (Chrome plugin)

• httpstatus.io
• Screaming Frog SEO Spider

These tools can show the complete jump chain, e.g. A → B → C → D (looping to A), and identify the root cause of excessive redirects when a circular path is found.

IV. Common methods for fixing redirection errors

1. Check .htaccess or Nginx configuration

In the Apache server, open the .htaccess file to ensure that there are no duplicate RewriteRule or a circular jump rule.

Common errors such as:

RewriteCond %{HTTPS} off
RewriteRule ^(. *)$ https://%{HTTP_HOST}/$1 [R=301,L]
RewriteCond %{HTTP_HOST} ! ^www\.
RewriteRule ^(. *)$ https://www.%{HTTP_HOST}/$1 [R=301,L]

If the two rules interact with each other (HTTPS and www jump loops), it results in an infinite redirect.

2. Check WordPress settings

Go to Backend → Settings → General and make sure the "WordPress Address" and "Site Address" are identical.

Example:

https://example.com
https://example.com

If one has "www" and the other does not, it may trigger a jump conflict.

3. Check the redirection function of the plugin or theme

Many SEO or caching plugins (such as Rank Math,YoastThe problem is caused by a conflict between the plugin and WP Rocket. It is recommended to temporarily deactivate these plug-ins to test access, if the problem disappears, you can determine that the plug-in conflict.

4. SSL and CDN misconfiguration

When using Cloudflare or other CDNs, the wrong SSL mode (e.g. Flexible) can cause HTTP and HTTPS to bounce off each other.
The correct way to set it up should be:

• Select "Full" mode in Cloudflare;

• Ensure that the server-side certificate is valid;
• Disable duplicate redirection settings on the server and CDN side.

V. How to verify the results after the repair

1. Re-use of the GSC test

Go back to GSC's "Check URL" tool and re-enter the repaired page. If the status changes to "Page can be indexed" or "Valid page detected", the fix is successful.

2. Resubmission of indexing requests

Click on "Request Indexing" to allow Google to re-crawl the URL as soon as possible to shorten the recovery time.

3. Continuous monitoring

It is recommended to check the Page Index report every other week to prevent new content or plugin updates from triggering the bounce error again.

VI. Additional recommendations: optimizing the redirection structure to improve website health

• Avoid too much301, 302Nested, with up to 1 level of jumps reserved.
• Regularly use tools to detect site-wide redirect chains.
• Update old URLs in external links.
• Enable sitemap.xml to help Google crawl the correct address.
• If you must migrate your site, be sure to plan your URL mapping relationships in advance.

concluding remarks

"This page contains too many redirects" affects the visitor experience and weakens your site's search performance. With Google Search Console's visual data, you can get a clear picture of error sources, redirect chains, and crawl status, and fix them quickly. By keeping logic and paths clear and simple in your configuration, you can avoid redirect loops, get your site back to normal crawling, and improve your SEO health!

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